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Posted by Dave Bull on August 6, 2015 [Permalink]

Because our shop in Asakusa is somewhat off the beaten path - at least when it comes to woodblock print shops, which are for the most part clustered in the Jimbocho district - most of the people who visit us did not seek us out because we are a print shop; they either came to see the Ukiyoe Heroes prints, they came for a Print Party, or they just dropped in randomly.

We have thus learned over the past months since we opened, that very few of our visitors actually know much about woodblock prints. Is this a problem? Of course not at all; it's a wonderful opportunity!

But it does mean that quite a lot of the conversations we have with people here sometimes tend to veer into 'teaching' mode - we end up explaining not only such things as how the prints were made, but a great deal of background information on them as well.

The other day I came up with a way to help our staff deal with this situation. I am going to create - bit by bit over the coming months and years - a number of small pamphlets that we will pass out to visitors that will help them learn about the things that they see in the shop. Of course we will continue to explain as much as necessary, but I think having such material also on hand will help a great deal.

There is no reason that such material should be confined to the Asakusa shop, so we'll also post them online so that other people can 'read along' too. The first one - a small (4-page) pamphlet talking about one of the prints in our inventory, the well known 'Shinjuku' print by Toshi Yoshida, is now ready. This is an image of the first page ...

src="https://mokuhankan.com/conversations/images/misc/shinjuku_01.jpg" width="400" />

"¦ or you can use this link to download the pamphlet in .pdf format.

Any feedback (or suggestions for future content) would be appreciated ...

 

Discussion

 

Added by: Albert A on August 7, 2015, 12:20 am

A bit of layout critique: the layout transition between the first page and the second page is really rough. Reading naturally, my eye went from "Building on" straight to "the zinc key block", and then had to totally reorient on the next page, stumbling over the right column and the cherry block caption before finally finding my way back into the text.

You don't address the zinc key block until page 2, so why is the picture on page 1? Leading in with a picture of the cherry blocks (which will be more familiar to someone with a little background) might make more sense.

I really like the way you link the 'Tokyo Nights' series of prints together. I'd always passed over those designs before, but somehow knowing that they're part of a set triggers the collector impulse in me and makes them all more desirable. If I already had any of them, I bet this feeling to collect the rest would be even stronger.



Added by: Albert A on August 7, 2015, 12:55 am

If you're working in either Word or Pages on this, I'd be happy to have a go at that first page break. I did a bit of layout back in school on a zine and remember having fun with it.



Added by: Dave on August 7, 2015, 8:44 am

Albert, thanks for the suggestions. I've re-worked the layout somewhat (I'm doing this all with InDesign) to make the flow a bit more natural, and replaced the online file.



Added by: Sam W. on August 7, 2015, 2:04 pm

Hi Dave, the pamphlet makes for great reading. Good luck with them!



Added by: Jacques on August 7, 2015, 9:28 pm

Just a small typo on the second page: "Most viewers are surprised when the see the key block for the print." should be "Most viewers are surprised when they see the key block for the print."



Added by: Albert A on August 8, 2015, 12:50 am

Looks great!



Added by: Slawik on August 8, 2015, 2:48 am

Hi Dave!

That's a great idea indeed.

One suggestion: What about adding a QR code in the "featured print" section so that people could download the file on their phones and iPads/Tabs?



Added by: Dave on August 8, 2015, 9:32 am

Slawik, I'm not sure what you mean. By the time that people have the pamphlet, reading the code wouldn't be of any use. Here in the shop, once we get a bunch of these done, we'll put up a chart or something on the wall with such codes, so that people here can scoop the pamphlets electronically if they would rather do that than take a paper copy ...



Added by: Slawik on August 10, 2015, 7:30 pm

Digital pamphlets instead of paper copies is what I meant. Can't think to much about protecting our planet! ;)



Added by: Mike G on August 10, 2015, 11:25 pm

I have a pencil signed copy of this print so it's great to now have some detail on the technical side of its production, such as the use of the zinc key block, the number of blocks and impressions needed.

My Toshi Yoshida collection is documented online so I often get asked about the prints but have little (if any) knowledge about them. Hopefully we'll get to hear about some of his other prints in upcoming editions.

Cheers.



Added by: Mike G on August 10, 2015, 11:46 pm

I see that Shinjuku is listed in 'Yoshida Toshi: Nature, Art and Peace' as having required 18 colour blocks (9 double sided presumably) and 40 seperate impressions.

The pamphlet notes 7 double sided blocks and 57 impressions.

I assume the figures in the pamphlet came from Shinkichi Numabe? As the Yoshida printer he'd certainly be the one to know the correct ones.



Added by: Dave on August 11, 2015, 12:20 am

Well, our block count is accurate - I myself took photos of the complete set of them. Some of them have 'double kento' - registration marks at both ends, so that they can be used flipped around. Perhaps this led Mr. Skibbe to adjust his count that way? (sample block)

As for the impression count, that can easily vary; it all depends on how you do the counting. I wasn't there last week to watch Numabe-san do the whole thing, but I did see him do some multiple impressions on a single pass. When there are small areas separated by enough distance, you can prepare three (say) brushes and bowls of pigment, and (working quickly) brush all three areas first, then lay the paper down to print all three together. One impression, or three? Numabe-san says 'three' when I asked him to give me a total … Perhaps Komatsu-san said 'one' to Mr. Skibbe ...



Added by: Serge on August 16, 2015, 10:27 pm

Hi Dave,

This is great! I look forward to acquire the print and use this documentation for my website in French....

And congratulations for the mention in Lonely Planet. This will certainly bring in some traffic.

Best wishes.......Serge



 

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