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Harbinger?
Posted by Dave Bull on January 30, 2015 [Permalink]
Off and on for the past couple of months, we have been making bursts of activity on promoting our new shop. We don't have anybody working full-time on such things of course, but we grab time whenever we can to move things forward.
We now have nice pamphlets for our Print Parties in both English and Japanese, and have got these into many hotels around town - something that is already bringing in people - and we are now preparing a major 'media push' to let the general mass media here in Japan know about what we are doing.
A couple of months back - right after we opened - I myself sat down at the computer and spent a long couple of days searching for possible 'targets' in the travel information business. This included all the major guidebook publishers, travel related magazines and websites, and any number of freelance journalists who seemed to specialize in the field. I sent our information to many of these, trying to 'spread the word' as well as I could.
Those efforts have already resulted in a few nice on-line stories: [1] [2] [3]
I also have an alert registered with search engines, to let me know whenever Mokuhankan is mentioned on another web site, and that popped up something very interesting the other day.
It seems there is a little company called 'Lonely Planet' :-) and guess what - they have updated their online database to include our Asakusa shop. I understand the next print edition of their guidebooks for Japan and Tokyo (two separate volumes) are due to be issued this fall. I wonder how much of their online database will make it into the physical books!?!
Cross your fingers everybody!
Added by: Jacques on January 31, 2015, 4:43 am
I do hope you'll make it into Lonely Planet's next physical books: you most certainly deserve it ...
Added by: Mandy on February 1, 2015, 8:37 am
Making it into Lonely Planet's print editions would be a BIG deal. Congrats and we'll keep our fingers crossed for you!!
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